Project ARA-Google’s modular phone a failure but Innovative!
Google is one of the top companies in the world with a bunch of innovative projects.In that bunch, Project ARA is a modular smartphone project has its all customizable hardware.Everything is fine but the project ended abruptly.So,the project is futuristic but ended swiftly.Lets peep into it!
What is Project ARA?
Project ARA is a simple handset in which its hardware is upgraded and swapped with the components and modules using frames.This Handset is also known as Modular smartphone which has not only customizable software which we are familiar but also customizable hardware.It is originally headed by Advanced technology and projects team within Motorola mobility later it was retained by Google and developed as independent operation.So,Project ARA is Innovative step.
How it is going to customize its hardware?
If we dive more into it we can look two components modules and frames.Modules could provide common smartphone features like camera,speakers,battery and also provides other specialized features like game controllers,receipt printers and more.When coming to frames which are made of endoskeletal frames called “endos”.Every frame is composed of slots with different sizes where every module is fitted into its respective slot.This opens the way to swap and customize components which in other words upgrading device.Then,Users got to have hands on developing experience.
Any Pros and Cons?
Yes!Every gadget in this tech world has pros and cons hanging around ,modular smartphone is not different from them.Pros include its modular,flexible and the best customizable advantage talking from the beginning. And cons include when you buy the phone it costs, and when you upgrade modules it costs ,at the end its becoming expensive.Sometimes loose connections give a bit of black mood.Finally,compatible issues among the modules will blow a fuse.
What are the reason to end the project abruptly?
Project ARA has been come to an end before it is deployment to the consumers due to various reasons.According to Reuters:”Google has suspended Project ARA,its ambitious effort to build its modular smartphone with interchangeable components,as part of a broader push to streamline the company’s hardware efforts.”So,when started the project they decided to deploy it at a price of $50 but due to its distinct and specialized modules made expensive to deploy at that price.Parallel to previous its size and weight had been increased more than the regular smartphones.These are the some expected reasons to put a full stop for the project ARA.
So,if we jump into the conclusion the project taken by google is very innovative with customizable features.But it has challenges to face and find a solution therefore lets wait for google’s further step to own the phone.